But, ouch, I just don’t (so far).
I personally ran into some trouble with the maps already, and described my adventure here.
Basically, the bottom line is this:
We rely on maps to show us the way, and errors are simply not acceptable.
The internet has been blazing with complaints.
Apple’s ApologyAnd to everyone’s surprise, Tim Cook, the CEO of Apple, recently issued this apology:
To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.
This wasn’t the first time that an apology was issued by Apple. Steve Jobs himself issued an apology over a pricing issue with an early iPhone (although he never really admitted to doing anything wrong.)
Amazon’s ApologyAmazon’s Jeff Bezos issued an apology in 2009. People who had George Orwell’s 1984 and Animal Farm on their Kindles woke up one morning to find them …. gone. Vanished. Amazon had removed them. People cried foul. After a big kerfuffle, it was learned that Amazon removed them because they didn’t have the right to sell them in the first place.
Jeff Bezos, the CEO of Amazon, offered this apology:
This is an apology for the way we previously handled illegally sold copies of 1984 and other novels on Kindle. Our “solution” to the problem was stupid, thoughtless, and painfully out of line with our principles. It is wholly self-inflicted, and we deserve the criticism we’ve received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.
With deep apology to our customers,
Founder & CEO
Does this work? Do we forgive them?
I can’t speak for others, of course, only for me. But I can share my thoughts.
Amazon, I think, back in 2009, did a dumb thing, a quick knee-jerk reaction to their problem. But Jeff Bezos’ apology is outstanding. It sounds sincere, honest and direct. He admits that they blew it, and that they deserved the flash of anger that they received. I’m good with that. Amazon makes great products, supplies awesome content and provides stellar customer services.
Amazon: All is forgiven.
Apple is another story. They are not completely off the hook as far as I am concerned. I’m delighted that Tim Cook admits the mess and has gone so far as to suggest alternatives. BUT … if I may say … I wish they could hand the maps back over to Google for a while longer. It appears to me that they released a product that simply wasn’t “Apple-ready”. I am a solid Apple fan
boy girl lady. But that means that I expect no less than perfection from their awesome products. These maps fall short and it thoroughly surprises me that they “let it out” for iOS6.
Apple: Apology Accepted (but) Disappointment Remains.