I’m not sure what I think about this…..
Amazon is launching a new program in October, called Kindle Matchbook.
Basically this is a book-bundle program. If you buy a new paper book from Amazon, you can buy the Kindle version for $2.99 or $1.99 or $.99 or FREE.
This is not just for books that you buy, now. Amazon promises that you will be able to look back to ALL (yes, ALL) previous paper books bought from Amazon since 1995 … and if they are on the matching-list, you can buy a cheap Kindle copy.
Of course, in order for this to work, the publishers have to be on board. It is not clear how many publishers are planning to be part of this model.
I am not excited about this program. (no bubbling ) I’m just not sure how I feel about bundling a book and its ebook counterpart.
I don’t really see the point. Do you?