Now, a new company called Livrada, has arranged to sell ebook cards at Target, starting on Sunday, July 15.
Each book will be represented with it’s own card. After purchasing the card, it can be redeemed for the ebook for reading on either the Nook or the Kindle (with other platforms, like the iPad available later this year).
To redeem the card, receivers will go to the Livrada website, select whether they would like to read the book on a Nook or on a Kindle, and the book will be sent to their device.
For now, only 6 best-selling books will be available for purchase on a card. The company plans to add more titles in the coming months.
The first 6 books that will be available on these eBook gift cards are: Fifty Shades of Grey by E.L.James, Gone Girl by Gillian Flynn, 44 Charles Street by Danielle Steel, Odd Thomas by Dean Koontz, The Girl Who Kicked the Hornet’s Nest by Stieg Larsson, and State of Wonder by Ann Patchett.
Up until now, the most common way to gift an ebook was to purchase it as a gift online and send an email. Obviously it is much easier … and makes a more appealing gift presentation ….. to purchase an ebook card and wrap it up in a pretty box.
Another perk for the buyer: you will be able to buy a gift ebook for someone even if you don’t know what kind of e-reader they have.
I like this idea. I hope it catches on.