Imagine managing a store, waiting on customers as they examine the merchandise, answering their questions… and then waving goodbye as they leave your brick and mortar business to head home and order the very same merchandise online from someone else.
This is happening more and more. Stores like Best Buy are suffering. I admit to being guilty of this practice, myself. There is even a name for this behavior. It’s called “showrooming”
Now a store owner in Australia is fighting back.
The following sign is on the front of this speciality food store:
So, in order to browse in this store, you must pay $5. If you buy nothing, you have spent $5 for the privilege. If you make a purchase, you’ll get your $5 deducted at the register.
While I understand the pain of the merchants, I must admit that I would not shop in a store that follows this policy. Would you?