I am a fan of match-three games, so when I heard about the popular Candy Crush, and learned that it was free, I downloaded it (of course).
But now I’m flummoxed. I just don’t get it.
Candy Crush is a runaway smash. It seems like the whole world of computer/mobile gaming is widely enthusiastic about this “goodie”.
The numbers speak for themselves: Apparently (according to Business Insider), Candy Crush is no. 3 in the Apple App store and is the top game on Facebook. It has 44 million monthly active users. It’s played more than 600 million times a day and is bringing in an estimated $633,000 every day. Whoa! That’s some crazy numbers. 😯
The game is a simple match-3 set up, with a few twists and various goals. But it’s also a sneaky money-grabber, offering extra levels or tools at pivotal points in your game…. for $$$ of course.
The best explanation I’ve see of the addictive nature of this game can be found here.
I really don’t mind paying for a good game. I’ve bought a few match-three type games over the years that I really enjoyed. But I paid that money up front, and that $ bought me the game…. the whole game… to enjoy completely. I find this pay-as-you-play model rather disturbing. I do not like it. I think it’s a dangerous model for the consumer of such apps in that they can spend far more $ than they had ever intended to in the first place.
So I played some free Candy Crush. I’m only on level 22, but this is enough for me.
I just don’t get why it’s so appealing to so many, and why on earth they are willing to spend extra dollars every day just to gain the power, points or turns to move on to the next level. I’ve enjoyed other match-three games much more, so I’ll say it again: I just don’t get it.
$663,000 a day???? None from me.
I’m deleting it.
Candy Crushers out there? What’s the deal?